HOW TO DO SOCIAL SELLING THE RIGHT WAY & THEN SCREW IT ALL UP!

Written by Jamie Irvine | 3-minute read

This week I met with a supplier.

My roles, as both a Sales Professional and an Entrepreneur, allow me to often be on “both sides of the desk” as it were in sales situations.

As the potential customer for this supplier, I observed several things that I thought were interesting and reminded me of how to do it, and simultaneously how NOT to do it.  Continue reading “HOW TO DO SOCIAL SELLING THE RIGHT WAY & THEN SCREW IT ALL UP!”

Identifying Who Your Customer Is and Isn’t (2.5-minute read)

Every business has a demographic that describes exactly who their ideal customer is. Many sales professionals and entrepreneurs fall into the trap of treating all customers equally. This is a bad idea.

Your customer is YOUR customer. They are ideally suited to do business with you. They believe what you believe, they buy what you sell and want to do business the way you do business, and they want to buy from you.  Continue reading “Identifying Who Your Customer Is and Isn’t (2.5-minute read)”

Identifying Your Core Products and Services (1 minute read)

The Pareto principle (also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity)[1]  states that, for many events, roughly 80% of the effects come from 20% of the causes. – Wikipedia

This principle can be applied in almost every aspect of business and life. In the context of today’s article, we are going to apply it to identifying the core of your business. Continue reading “Identifying Your Core Products and Services (1 minute read)”