Learn about the struggles many business owners have when making decisions about marketing!
Inspired by The Daily Post
Yesterday as I sat waiting for my truck to have a tire repaired I watched a scene that really upset me. The owner of the tire shop (a blue collar business owner) was having a discussion with a sales person about online marketing and social media management. The sales women was clearly not a sales professional and I felt she was really pushing the owner to make a decision on marketing that he was not ready to make.
This is a danger that many business owners need to be aware of. Most business owners know that they need to have a website and social media accounts. The issue of course is that they often know nothing about how digital marketing really works and they are susceptible (likely to be harmed by a particular thing) to people who have learned a few buzz words and acronyms that make them sound to the unsuspecting business owner as knowledgeable and creditable.
Continue reading “Crossing Over to the Digital World”
Learn how to change your life in 30 days.
Do you want to change your life?
In the last two years I have changed my life a great deal, selling my business, moving 1000 kilometers, buying a house, starting a new job and another company. It’s been a lot of change and I had great motives which included wanting to live near my family.
With all that change in the last 2 years you might wonder what I could have done in the last 30 days that would result in a more significant change in my life?
Continue reading “The Simple System I Used to Change My Life in 30 Days!”
Learn why it is not to late for you to get into the digital marketing game!
Recently I watched a Lost Interview with Steve Jobs from 1995. At the conclusion of the interview Steve Jobs was asked to predict the future. His predictions about the internet and the social impact gave me chills. Remember it was 1995, the internet was still just a toddler and social media wouldn’t really exist for another 10 years.
Steve Jobs also predicted that 10’s of Billions of dollars would be sold online and that small businesses would be able to look very large online and even compete with the large companies. 22 years have passed since Steve Jobs made these wildly accurate predictions. Does that mean it is too late for you? Since you are not an ‘early adopter’ does that mean you can’t get be successful selling your products and services online?
Learn more about why 2017 is the year you should make your marketing go big!
Continue reading “Small Business Owners – Make 2017 the Year Your Marketing Goes Big”
The Digital Revolution is transforming the business landscape at an ever increasing rate. Learn how to profit from these changes.
How can this information change your life?
The Digital Revolution is defined on Wikipedia this way:
“The Digital Revolution is the change from mechanical and analogue electronic technology to digital electronics which began anywhere from the late 1950s to the late 1970s with the adoption and proliferation of digital computers and digital record keeping that continues to the present day.” – Wikipedia
The Internet, Websites, Smart Phones, Social Media, Cloud Based Software, the list goes on and on. The Digital Revolution has affected every area of our life. Recently I was purchasing a new washer and dryer set for our home and I was looking at the WIFI settings. That’s right WIFI settings on a washer and dryer!
Understanding how to leverage digital technology in your business is a critical component of keeping your company on the path of influencing revenue to grow. Failure to execute a digital strategy will result in the businesses failure and that is why this post can change your business and your life.
What do we really need to know about this subject?
Continue reading “The Digital Revolution – How your business will be affected in the next 5 years!”
Fear is often referenced as the reason that a person did not take an entrepreneurial leap. With 80% of small businesses failing in the first 5 years and 96% of small businesses failing in the first 10 years I understand why people are hesitant to make the entrepreneurial leap. Michael Gerber author of the E-Myth – Revisited calls deciding to start your own business an “entrepreneurial seizure.”
Fear of failure is a powerful emotion that at times can be a positive reaction because it saves us from doing something foolish that will hurt us in the end. All to often though fear of failure is used as an excuse to not take action and this kind of fear robs us of our potential. Continue reading “A PERVASIVE FEAR THAT IS ROBBING THE WORLD OF GREATNESS”
Read the valuable lessons learned from this research project.
After conducting independent research with small business entrepreneurs who own businesses that are between 1 – 5 years old and generate revenue of $250,000 or less I was totally astonished by the results of this study and you may be as well.
The lessons we can learn from this study I think can really contribute to entrepreneurs future success IF we heed the warnings and make the necessary changes.
Thanks to the Millionaire Digest blog I was inspired to do my own research and post the results in a blog that would take 3 minutes or less to read.
Continue reading “Ground-Breaking Research for Small Business Owners (3 minute read or less)”
Can you start a business that lasts longer then 10 years?
So many small business owners that I speak to are all dealing with the same type of issues. When the business is new they are often overwhelmed by the challenges of growing their business while having to do all of the actual work which includes everything from operations to bookkeeping to sales and marketing.
After years of hard work they often face issues of being unable to grow past a certain point or they face personal issues like a family member getting sick and they are torn between taking care of their personal affairs and taking care of their business. So how can you build a business that doesn’t require you to work in it every day?
Continue reading “The 10-year challenge of being a small business owner”