A personal brand is no longer an option, it is a must!
In our global, ultra-competitive world, the ability to scale your reputation into a global brand has never been more important.
In 2017, I was able to start from scratch and build a personal brand that reached 500,000 people. Many people want to know how I did it? Continue reading “Create a personal brand that reaches 500,000 in one year!”
When I started my career in 1997, my mentors who had made their careers in the 1970’s and 1980’s never spoke about a “Personal Brand”. To these business people from the previous generation, it was all about “reputation”.
1997 seems to be a fateful year, not just for me personally, but for all of the people who would enter the workforce from that year forward. Continue reading “What Really is Personal Branding?”
It is truly surprising how few people can answer that simple question.
Consider the use of Social Media in business for instance.
Why are you posting what you are posting? Continue reading “Why are you doing what you are doing?”