What to do about DISRUPTION?

Why don’t established successful companies acquire startups that create or implement new technology that threatens to cause disruption?

This is a great question. Continue reading “What to do about DISRUPTION?”

Social Selling – 10 Steps to Making a Sale (3-minute read)

Learn about a social media strategy that actually produces results.

Social selling is a buzzword term but it has become so much more than that. I don’t think you are going to see people use the term social selling in the future, it’s just going to be called selling. The reality is that outbound B2B salespeople should be using social media accounts now and if they are not, they will be, if they want to stay relevant and profitable. These social tools, like smartphones, email, and CRM software will become standard tools for all salespeople.

For now, we can define social selling this way:

Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.” – HubSpot

Now that we understand what social selling is let’s discuss how you can use it to influence your revenue to grow.

Continue reading “Social Selling – 10 Steps to Making a Sale (3-minute read)”

Small Business Owners – Make 2017 the Year Your Marketing Goes Big

Learn why it is not to late for you to get into the digital marketing game!

Recently I watched a Lost Interview with Steve Jobs from 1995. At the conclusion of the interview Steve Jobs was asked to predict the future. His predictions about the internet and the social impact gave me chills. Remember it was 1995, the internet was still just a toddler and social media wouldn’t really exist for another 10 years.

Steve Jobs also predicted that 10’s of Billions of dollars would be sold online and that small businesses would be able to look very large online and even compete with the large companies. 22 years have passed since Steve Jobs made these wildly accurate predictions. Does that mean it is too late for you? Since you are not an ‘early adopter’ does that mean you can’t get be successful selling your products and services online?

Learn more about why 2017 is the year you should make your marketing go big!

Continue reading “Small Business Owners – Make 2017 the Year Your Marketing Goes Big”

The Digital Revolution – How your business will be affected in the next 5 years!

The Digital Revolution is transforming the business landscape at an ever increasing rate. Learn how to profit from these changes.

How can this information change your life?

The Digital Revolution is defined on Wikipedia this way:

“The Digital Revolution is the change from mechanical and analogue electronic technology to digital electronics which began anywhere from the late 1950s to the late 1970s with the adoption and proliferation of digital computers and digital record keeping that continues to the present day.” – Wikipedia

The Internet, Websites, Smart Phones, Social Media, Cloud Based Software, the list goes on and on. The Digital Revolution has affected every area of our life. Recently I was purchasing a new washer and dryer set for our home and I was looking at the WIFI settings. That’s right WIFI settings on a washer and dryer!

Understanding how to leverage digital technology in your business is a critical component of keeping your company on the path of influencing revenue to grow. Failure to execute a digital strategy will result in the businesses failure and that is why this post can change your business and your life.

What do we really need to know about this subject?

Continue reading “The Digital Revolution – How your business will be affected in the next 5 years!”