What Really is Personal Branding?

When I started my career in 1997, my mentors who had made their careers in the 1970’s and 1980’s never spoke about a “Personal Brand”. To these business people from the previous generation, it was all about “reputation”.

1997 seems to be a fateful year, not just for me personally, but for all of the people who would enter the workforce from that year forward. Continue reading “What Really is Personal Branding?”