The Confidence Factor – Your USP for Life

Confidence is one of the things in life that is absolutely necessary to achieve great things and can be an even greater liability if misused or misunderstood.

In sales, the acronym U.S.P stands for Unique Selling Proposition and is usually applied to the thing that differentiates the company, salesperson, and offer from their competitors.  Continue reading “The Confidence Factor – Your USP for Life”